The history of Rolex sponsorship is defined by the pursuit of perpetual excellence, which underpins every aspect of the brand's interests, from its watchmaking to its support for the greatest names in sport, exploration and the arts. The company has always been proud to align with individuals and entities who share the same values. For almost a century, these partnerships have grown to include an extraordinary array of talent from myriad disciplines, as well as the events and organizations with which they are associated. Rolex remains committed to going beyond what is deemed possible, ensuring continuity of expertise and knowledge, and investing in the development of future generations.